Engaging With Millennial Customers Through Social Media

May 29, 2013 Posted by Hulya Aksu - No Comments

There’s been a ton of buzz in the media lately about the “Me, Me, Me Generation” of millennials. Tagged as being the most connected, they’re using their constant, real-time plug-in to technology to engage in an impressive social, global citizenship that, sense-of-entitlement be damned, we might want to pay attention to.

The far-reaching connection through an array of social-media platforms has impressive consequences — allowing people both young and old to carry an impact like never before. Outside of revolutionizing movements like the Arab Spring, it enables a teenager in California to prevent the suicide of a New Jersey girl she’s never met outside of following her Tumblr account, or highlights the incredible generosity of a community willing to open their homes to help strangers after a terrorist attack. The seemingly limitless connection is also the catalyst behind Instagram accounts that exist solely to feature a user’s every meal or the ridiculous number of “selfies” taken by teenagers documenting their daily living. What do we make of this?

Businesses have long been trying to determine the best way to market themselves through the growing number of social media outlets, and this has become even more important as a growing number of people flock to sites like Facebook, Twitter, and Tumblr, including large demographics of older users. Many of the college-students who grew up using Facebook during its inception are now adults in their thirties with kids of their own, and they’re connected not only to the younger generation but to older generations as well, encouraging their parents and grandparents to stay involved and informed by creating social media accounts of their own.